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QJMotor - Passion For Free-Ride
Last updated on 23-Apr-2025 , By Saleh
QJMotor is a Chinese motorcycle brand and manufacturer under the concern Zhejiang Qianjiang Motorcycle Group Co. Ltd. QJMotor is one of the largest motorcycle, scooter, e-bike, and ATV manufacturers in China that manufactures and markets various types and capacities of two-wheeled products in both domestic and global marketplaces.
Being a reputed manufacturer, QJMotor is currently tied with various global motorcycle brands and owns the Benelli motorcycle brand under its QJ umbrella. QJMotor is now also enjoying a strategic partnership with Harley-Davidson and MV Agusta Motor S.p.A. Furthermore, the company also provides manufacturing support to many domestic and global motorcycle brands. Thus, QJMotor has developed its strong position in the global motorcycle market.

QJMotor - Passion For Free-Ride
QJMotor started its business as a manufacturing company founded in 1985 in Wenling, China, as Wenling Motorcycle Factory. The manufacturing company, headquartered in Winling, Zhejiang, China, now operates under the concern Zhejiang Qianjiang Motorcycle Group Co. Ltd. Since 2016, QJMotor has become a part of Greely Holdings, which is a Chinese auto giant that owns various automobile companies under its umbrella.

In the past, QJMotor manufactured motorcycles only for domestic markets. At that time, it also manufactured motorcycles for other motorcycle brands and vendors. In 1999, it started producing its products for global markets, and in 2005, it acquired the Italian motorcycle brand Benelli.
Currently, QJMotor maintains a diverse product line under its brand names, and some companies rebadge their manufactured products in different brand names. QJMotor now has well-facilitated R&D centers to design and develop its motorcycle products. Moreover, the company is now also deeply attached to its collaborators' R&D hubs. Meanwhile, QJMotor has been the strategic partner of Harley-Davidson since 2019 and MV Agusta Motor S.p.A. since 2023.

Besides motorcycle manufacturing and distribution, QJMotor has also been involved in motorsports since 2022. That year, QJMotor became the main sponsor of Avintia Esponsorama Racing in the Moto3 class. Then, from 2023, QJMotor became the main sponsor of Gresini Racing in the Moto2 championship. Then, in 2024 QJMotor Factory Team was formed as the first Chinese motorcycle brand to compete in the World Superbike Championship (WSBK). QJMotor officially partnered with the Spanish MSI Racing Team for the 2025 Moto2 World Championship, forming the QJMotor Frinsa MSI Team.
However, in the product portfolio, QJMotor is extensively involved in various types of two-wheeler manufacturing. Their product lineup includes various types and capacities of motorcycles, scooters, electric bikes & scooters, and multi-cylinder high-performance motorcycle engines for renowned global motorcycle brands. Besides manufacturing, QJMotor is now also involved in the marketing and distribution of motorcycle products in both the Chinese domestic and global markets.
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Published by Saleh